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From its rich Silk Road history to its stunning landscapes and welcoming people, Armenia travel offers an intoxicating blend of culture, tradition, and natural beauty. Nestled between Europe and Asia, Armenia is a country brimming with history, culture, and postcard-perfect vistas. Here are 10 reasons why this gem should be on your travel radar
1. Rich Culture and Heritage
As one of the world’s oldest civilisations with a history dating back over 3,000 years, Armenian historical sites are as extraordinary as you’d imagine. From ancient temples like Garni, to the incredible history of Christianity in the region, there’s much to explore and so many things to do in Armenia. One of the best places to visit in Armenia is Matenadaran, a fascinating site located in the capital, Yerevan, which is visited on our 20 Day Azerbaijan, Georgia, Armenia & Nakhchivan tour. Also known as Mesrop Mashtots Institute of Ancient Manuscripts, the Matenadaran is home to one of the largest and most important collections of ancient works in the world. The precious collection includes over 23,000 manuscripts and 350,000 documents, spanning subjects like history, philosophy, literature, and law. Some of these manuscripts are incredibly rare and date back to the 5th century.
Did You Know?
Of the surviving Armenian manuscripts in the world, nearly half are found at the Matenadaran. The rest of the manuscripts are kept in different libraries around the world, including St. James Armenian Monastery of Jerusalem, and the Mekhitarist (an Armenian order of Roman Catholic monks) monasteries in Venice and Vienna.
2. Stunning Landscapes
From the snow-capped peaks of Mount Ararat to lush valleys and vineyards, Armenia is full of dramatic (and varied) natural beauty. When it comes to outdoor pursuits in nature, hiking and skiing are thoroughly enjoyable things to do in Armenia. Though Mount Ararat lies just across the border in Turkey, it’s very much enjoyed by Armenians and can be viewed from nearly every corner of the country, providing the perfect backdrop.
Sevan Lake, known as the "Jewel of Armenia," is one of the largest freshwater high-altitude lakes in the world, with its clear water framed by rolling hills. As you travel through the country on our 20 Day Azerbaijan, Georgia, Armenia & Nakhchivan tour, you’ll be able to see how smartly the towns and villages have been built into the landscape, not the other way round. Have your camera ready!
Did You Know?
Armenia is known as one of the birthplaces for wine, with some wines made from indigenous grapes said to be grown over 6,000 years ago.
3. Armenian Local Cuisine
From khorovats (Armenian BBQ), stews, lavash bread, stuffed vegetables and dumplings, Armenian local cuisine is diverse and flavourful, with a strong emphasis on fresh ingredients, herbs, and spices. Armenian cuisine often combines sweet and savoury flavours so it’s common to find cinnamon and cloves paired with meat dishes, and sumac and mint sitting alongside grilled vegetables. Pomegranate seeds are also commonly found in salads and sauces. Armenian cuisine shares many similarities with those of its neighbouring countries like Türkiye and Georgia, as well as regions along the South Caucasus and the Middle East: think grilled and spiced meats, rice dishes and yoghurt-based sauces with herbs. If you enjoy the flavours of Mediterranean, Middle Eastern, or Caucasian cooking, Armenian local cuisine will feel familiar and new at the same time. Tuck in!
Did You Know?
Armenian apricots are considered some of the best in the world, with the country known as the “Apricot Kingdom.” The Areni apricot is praised for its sweet taste and aroma, and they play a huge role in Armenian local cuisine—whether in stews, sauces, desserts, or even Ararat brandy, a delicious local drop now known world-wide.
4. The Vibrant Capital City, Yerevan
Much like its neighbouring Central Asia capital cities, Yerevan is a blend of ancient and modern. Turkmenistan’s capital Ashgabat is a good example. With its pink-tinted buildings, famous café culture, bustling streets (not forgetting the stunning views of Mount Ararat at every turn), Yerevan draws you in with its charm. Situated on the western edge of the country, Yerevan was founded in 782 BC and is one of the oldest continuously inhabited cities in the world. When it comes to exploration, there are plenty of ways to enjoy the city like a local. Grab a table at an open-air cafe to enjoy Armenian coffee, similar to Greek and Turkish coffee—it packs a punch, and delicious pastries like gata, a light but buttery cake which is usually served coffee. For shopping, make like a local and head to Vernissage Market, a must-visit for handmade goods, local crafts, and souvenirs that reflect Armenian culture and heritage. Going to one of the many museums, art galleries, and theatres is also a great way to experience contemporary Armenian culture. Republic Square, Northern Avenue, the Opera House, and the Cascade Complex all offer a glimpse of Yerevan’s historic past and exciting future.
Yerevan commemorates its anniversary on October 13, so if you’re in town on or around this date, you’re in for a treat as there are plenty of festivities taking place, but even on a ‘normal’ day, street performers can be seen across the city, and the Opera House hosts regular performances.
Did You Know?
Many of Yerevan’s buildings were constructed using a pinkish volcanic stone called tuff. Receiving 300 days of sunshine each year, the city turns a warm, rosy hue when the sun hits, earning it the nickname The Pink City.
5. Vibrant Arts and Music Scene
Armenia has a thriving arts scene with cities like Yerevan home to numerous art galleries, like the National Gallery of Armenia, which showcases both classic and modern work. Outside of gallery spaces, vibrant murals and street art can be found all over the capital, with cafes displaying local artists’ work, too. Much like its cityscapes, traditional Armenian music is a fusion of ancient methods and modern influences. The country’s folk music is characterised by distinctive instruments like the duduk (a woodwind instrument), the kamancha (a type of violin), and the dhol (a large drum). While traditional songs often tell the stories of Armenia’s culture and history, today’s more modern music embraces multiple genres, from rock and pop to electronic music and jazz. In recent years, the rock scene has flourished in particular, with bands like System of a Down (which is made up of Armenians or descendants of survivors of the genocide), bringing attention to Armenian culture and heritage worldwide.
Did You Know?
The duduk is so iconic that it's been recognised by UNESCO as part of the intangible cultural heritage of humanity. Music featuring the duduk has also appeared on the soundtracks of Gladiator and The Passion of the Christ.
6. Ancient Churches and Monasteries
Some of the best places to visit in Armenia are holy sites and given Armenia was the first country to adopt Christianity as the state religion in 301 AD, this is not surprising. There are plenty of magnificent ancient churches and monasteries to explore, like Echmiadzin Cathedral, the oldest cathedral in the world, and Geghard, one of Armenia’s most dramatic monasteries and UNESCO World Heritage Site. Famed for its stunning medieval architecture, the Sevanavank Monastery’s location is truly magical. Perched high on top of a hill, the 1500-year-old site offers magnificent panoramic views of Lake Sevan and is one of the best Armenian historical sites to visit.
Did You Know?
Armenia might be the land of the apricots, but move over Italy—it’s also known as the land of churches for its more than 4,000 churches dotted across the country.
7. Incredible Hospitality
Given Armenia’s strategic location on the Silk Road, a historic crossroad that welcomed countless merchants, migrants, and travellers, Armenians—like their Caucasus neighbours—are known for being friendly and accommodating by nature. Armenian hospitality might begin at the table with an offering of local refreshments (pastry or glass of brandy) but extends beyond the simple offer of food. Making people feel part of the family, engaging in warm, friendly conversation and the act of breaking bread is extended to strangers. Honouring a guest in your home is the ultimate expression of hospitality in Armenia.
As a visitor, you may notice how friendly Armenians are, and how proud they are of their country. If you need to approach someone for assistance, you’ll be met with a smile.
Did You Know?
When a guest is welcomed into an Armenian home, a sumptuous spread of homemade treats is prepared, and a glass (called toastmaster) will be raised in honour.
8. Armenian Wine and Brandy
Visit Armenia if you’re a wine lover and you won't regret it! In regions like Areni south of Yerevan for example, the warm, dry climate and volcanic soil creates ideal conditions for growing some of the world's most one-of-a-kind grapes. Known as Areni Noir (or simply Areni), a black grape variety that yields dry red wines and rosés. On our 20 Day Azerbaijan, Georgia, Armenia & Nakhchivan tour, a visit to the Tsinandali Family Estate and wine cellar, once home to the 19th-century aristocratic poet Alexander Chavchavadze, is a highlight. If you prefer something a little stronger, Armenia also produces world-renowned brandy (often considered some of the finest in the world); the Ararat brandy is a must-try.
Did You Know?
In 2011 archaeologists discovered the world's oldest-known winery in the Areni cave complex which dates to about 4100 BC. A grape press, fermentation jars, grape seeds, and dried vines were found.
9. The History of the Silk Road
Armenia’s location along the ancient Silk Road means it was once a hub for trade, culture, and interaction between East and West. This diverse heritage can be seen in the architecture, food, and people. As a crossroads of civilisations, Armenia’s history along the Silk Road continues to shape its identity today.
Did You Know?
The Armenian language has adopted influences from Greek, Persian, and Arabic due to its connection to the Silk Road. Interested in walking these ancient paths yourself? Inspiring Vacations offers curated tours that bring the rich Silk Road history to life.
10. National Pride
Armenia has faced many challenges over the centuries. Spending time on a city tour learning about major sites like Republic Square, Tsitsernakaberd Armenian Genocide Memorial Complex, Cascade Complex and Mother Armenia Monument, it’s clear to see that Armenians are fiercely proud of their heritage, history, and achievements. These landmarks are some of the best places to visit in Armenia and reflect the country’s connection to its past and its commitment to championing its cultural identity for future generations.
Did You Know?
The Mother Armenia Monument was originally designed to represent the country's strength to defend itself during the Soviet era, but today it stands as a tribute to the country's enduring resilience.
Quick Recap: Why You’ll Love Armenia
- Rich Culture and Heritage: Armenia boasts a 3,000-year-old history with remarkable sites like Garni Temple and Matenadaran, home to rare ancient manuscripts.
- Stunning Landscapes: From Mount Ararat’s breathtaking views to Sevan Lake’s crystal-clear waters, Armenia offers diverse natural beauty and outdoor adventure.
- Armenian Local Cuisine: Enjoy flavorful dishes like khorovats, lavash, and apricot-infused delicacies, blending Mediterranean, Middle Eastern, and Caucasian influences.
- Vibrant Capital, Yerevan: One of the world’s oldest cities, Yerevan is known for its pink-hued architecture, café culture, lively markets, and rich history.
- Thriving Arts and Music Scene: From street art and galleries to traditional duduk music and rock bands like System of a Down, Armenia’s creative scene is dynamic and diverse.
- Ancient Churches and Monasteries: With over 4,000 churches, Armenia is the world’s first Christian nation, home to iconic sites like Echmiadzin Cathedral and Sevanavank Monastery.
- Incredible Hospitality: Armenian culture emphasises warm welcomes, sharing meals, and making guests feel like family.
- Renowned Wine and Brandy: One of the world’s oldest wine regions, Armenia’s Areni wines and Ararat brandy are must-tries.
- Silk Road Legacy: Armenia’s historic position along the Silk Road influenced its architecture, language, and cuisine, showcasing a blend of Eastern and Western traditions.
- Strong National Pride: Armenians take deep pride in their history, resilience, and cultural identity, reflected in monuments like Tsitsernakaberd and the Mother Armenia Statue.
Inspired to visit Armenia? Our 20 Day Azerbaijan, Georgia, Armenia & Nakhchivan tour takes in UNESCO World Heritage Sites like Hagpat Monastery and Geghard Monastery, and natural wonders like Lake Sevan, as well as neighbouring Azerbaijan, Georgia, and Nakhchivan. Explore our full range of Armenia tours.